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OOH Measurement on the Move
OOH has become a critical customer acquisition channel for brands with both physical and digital retail storefronts. This development has led to the need to make OOH more of a performance-based channel with metrics tied to store visits and sales. Measuring views to visits for multiple ad formats, including moving OOH assets like buses and taxi toppers, is the topic of this session. Hear from our panel of experts on how to measure moving OOH campaigns for real business value. We'll include case studies in the discussion.

Dec 8, 2021 12:00 PM in Eastern Time (US and Canada)

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